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HOKA’s chunkiest running shoe just got a stealthy new look courtesy of legendary Japanese retailer BEAMS
['Matt Kollat', 'Section Editor', 'Layer Van-Ds .Vds-Author Font-Size Var --Text-Base', 'Font-Size Var --Vds-Author-Font-Size', 'Var --Text-Base', 'Line-Height Var --Text-Base--Line-Height', 'Line-Height Var --Vds-Author-Line-Height', 'Var --Text-Base--Line-Height', 'Letter-Spacing Var --Tracking-Normal', 'Letter-Spacing Var --Vds-Author-Letter-Spacing']
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The Bondi 7 BEAMS project reimagines HOKA’s maximalist running shoes through the quiet visual language of Japanese Zen gardens.
A post shared by HOKA (@hoka) A photo posted by onThe treatment extends across the mesh upper and the Bondi’s substantial midsole, creating an almost continuous camouflage surface.
BEAMS will give the shoe an early release at its Harajuku and BEAMS BOY Harajuku stores on 7 August.
A wider launch across participating BEAMS and BEAMS BOY locations, along with the retailer’s online shop, follows on 8 August.
The Harajuku release will be accompanied by an evening event featuring a live performance from contemporary painter Ryoten Ogata.