Shruti Haasan moves Bombay High Court against AI deepfakes, fake endorsements and unauthorised use of her identity

Shruti Haasan has moved the Bombay High Court seeking protection against AI deepfakes, fake endorsements and unauthorised use of her identity. Shruti Haasan moves Bombay High Court against AI deepfakes, fake endorsements and unauthorised use of her identityActor Shruti Haasan has approached the Bombay High Court seeking protection of her personality and publicity rights, alleging widespread misuse of her identity through AI-generated content, deepfake videos, fake endorsements and unauthorised merchandise. Shruti Haasan moves Bombay High Court against AI deepfakes, fake endorsements and unauthorised use of her identityThe commercial suit names several Indian and international entities, social media platforms and unidentified individuals, commonly referred to as John Doe defendants, for allegedly facilitating or hosting content that infringes her rights. Justice Abhay Ahuja has granted Haasan leave under Clause XII of the Letters Patent to institute the commercial suit. The permission was required because part of the alleged cause of action falls outside the territorial jurisdiction of the Bombay High Court.