South Korean entertainment conglomerate HYBE will launch its newest girl group, TUIDE, on August 24, 2026. The seven-member act will debut with a five-track extended play, TUNE & PLAY, at 06:00 P.M. KST, making it the first commercial release from ABD. TUIDE's launch is supposedly amongst one of the most important tangible outcomes of HYBE's recent investment cycle. The company spent heavily on reorganizing and developing new artist rosters in 2025, helping to lift annual revenue by 17.5% to ₩2.65 trillion (~ $1.84 billion USD) while reducing operating profit by 72.9% to ₩49.9B (~ $34.9M). The group's debut will mark the first commercial release from ABD, HYBE's newest label under its "multi-home, multi-genre" strategy.