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Mother’s Home: Inside the LA Brand’s First Standalone Store
['Booth Moore', 'Christina Binkley', 'Hilary Milnes', 'Madeleine Schulz']
Vogue
The first thing you notice in Mother’s flagship in Beverly Hills isn’t the denim, it’s the curves.
A conversation pit anchors the floor.
In a glass vitrine at the entrance is a “Cabinet of Curiosities” that will change monthly alongside Mother’s cleverly named collections.
“It started with the idea of a 1970s house with a conversation pit and everything curved around it,” says co-founder and creative director Tim Kaeding during a tour of the Canon Drive store.
You turn a corner and find something you weren’t expecting, then another corner and there’s something else.