Van Cleef & Arpels, however, operates at the opposite extreme. What is truly remarkable about Van Cleef & Arpels is that they grant us the creative freedom to explore. We want to prepare your senses for the beautiful things created by Van Cleef & Arpels. We asked ourselves: How do we express the poetic soul of Van Cleef & Arpels to a dense, hyper-commercial city like Hong Kong? Patrick: That philosophy of continuous refinement is exactly why our relationship with Van Cleef & Arpels has endured for 20 years.