This has now become a business tactic called “performative authenticity”, or the deliberate coordination of visual 'green' claims with unapparent and unacknowledged eco-labels to appear as an authentic environmental steward. Consumer protection regulators in the modern world are changing their approach from merely discovering the words towards penetrating the web of visual corporate greenwashing. Consumers spend 10-15 seconds looking at the green products or environmental claims when they go shopping in the store. Consumers' Protection Ombudsman now focuses on the whole packaging experience, and the onus is now on the corporate legal departments to prove their case. Consumer protection law is undergoing a major paradigm shift and acknowledges that the human mind is highly sensitive to visual exploitation.