How Christchurch Businesses Can Use SEO to Attract More Local Clients Credit: ChatGPTCHRISTCHURCHFor a locally focused business, attracting more website traffic is not necessarily the goal. Local search engine optimisation, or local SEO, helps businesses appear at these high-intent moments. Google Business Profile is a major part of local visibilityFor many local searches, Google displays a map and three businesses before the normal website results. Starting with the highest-impact improvementsLocal SEO includes many individual activities, but Christchurch businesses do not need to tackle everything at once. For local businesses, SEO is not about attracting visitors from everywhere.