BUFFALO, N.Y. (WKBW) — Buffalo hip-hop artist and fashion designer Da'Mon Gross is preparing to release his newest album, "Fire in My Veins," on Aug. 14 on streaming platforms and he hopes it sparks something deeper than just a playlist. Gross, 24, who performs under the stage name "Guice Valore", attends Villa Marie College, where he also records his music. Gross has been making music for more than a decade, recording his first song with his cousin at age 12. Gross said he hopes the album encourages people to pursue their dreams, even when the path isn't easy. WATCH: Buffalo musician hopes newest album inspires others to chase dreamsBuffalo musician hopes newest album inspires others to chase dreams"So there's nothing wrong with working.