Atlantic Coast Mortgage (ACM) announced on Monday that it has appointed Keith Cross as senior vice president of builder relations. Cross brings more than 20 years of experience in new home sales, real estate, sales leadership and builder operations. “Keith brings a valuable combination of builder experience, sales leadership and a strong commitment to serving both partners and homebuyers,” Jon Coy, the company’s president and co-founder, said in a statement. “I’m excited to join ACM and help strengthen the connection between builders, loan officers and homebuyers,” Cross said. Founded in 2011, Atlantic Coast Mortgage is a licensed mortgage lender that originates residential mortgage and construction loans.