Alleged sales tacticsThe lawsuit states that once prospective buyers engage with LGI, the builder allegedly “funnels its customers to loanDepot,” including through LGI Mortgage Solutions, even when buyers have preexisting lender relationships or are eligible for Department of Veterans Affairs (VA) loans. The plaintiffs say LGI trains sales representatives to convert about 20% of shoppers on their first visit, and uses tactics designed to speed decisions and restrict outside input. For example, sales reps allegedly tell customers that homes are moving quickly, refuse to answer some questions, and say buyers cannot use their own real estate agents or brokers. Plaintiffs say these increased costs were never disclosed beforehand. LGI also directed him to use loanDepot for his mortgage despite his VA loan eligibility, according to the complaint.