A reflection from the Social Innovation and Impact Affinity Group and the wider conference. Our inspirational Social Innovation and Impact affinity group met with the Global Editions Editor of the Stanford Social Innovation Review, who spoke about what the review looks for. Which brings me to measurement, a big part of the social innovation and impact conversation. Many presentations took place on measuring what matters, focusing on Global Social Innovation Index, drawing on frameworks from the OECD and the World Intellectual Property Organization. Innovation is not the holy grail but let’s consider why it became one.