The UK’s most ambitious recruiters are looking west, though many approach the US with assumptions that don’t survive first contact with the market. Assumption 3: “UK recruiters can sell the same way”It’s an easy assumption to make. The US recruitment market is larger, more fragmented and often more specialised than the UK. The bottom line is recruiters succeeding in America today will be the ones who don’t treat it simply as an extension of the UK recruitment market. Mitigating the risksAn extra piece of advice for recruiters expanding to the US: don’t overlook the fact that new markets will also bring new risks.