None
EN
John Lewis making major change at Reading store
['Edward Burnett']
Reading Chronicle | News
Boss Peter Ruis said the relaunch of the brand's sports and wellbeing product range is an “important step” in its major store investment plan.
The move will help the retailer take on major players in sportswear, such as Sports Direct, as well as technology specialists.
The departments will be up to around 5,000 square feet and have been designed so shoppers can move easily between apparel, footwear, technology, home fitness and recovery.
The investment is part of an £800 million cash injection from John Lewis into its 36 stores across the UK.
Mr Ruis, managing director of John Lewis, said: "Customers increasingly shop around a goal rather than a traditional retail category.