You originally trained and worked as a clinical psychologist in the NHS before moving into digital health innovation. You’ve now seen several waves of digital health transformation from early digital therapeutics and patient-controlled records through to today’s AI-driven landscape. Until these implementation and integration challenges are addressed, digital health innovation is unlikely to deliver meaningful system-level impact at scale. Could you explain what the digital health publisher model looks like in practice, and why you believe more traditional approaches to digital health deployment have struggled? We have tended to assume that every successful digital health innovation should become a standalone company, responsible for navigating this entire journey alone.