Bespoke, not boutique: The New Balance wayA detail view of a New Balance logo (Image credit: Getty Images)Upon visiting New Balance HQ in Boston, Massachusetts, FFT was given an exclusive behind-the-scenes tour of the company's state-of-the-art facilities. The TRACK at new balance in Boston, MA (Image credit: Getty Images)The New Balance x Stone Island collaboration pieces do not come cheap, but for good reason: they are exceptionally high quality. The New Balance x Stone Island capsule features the new Furon Elite v9 speed boot, worn by Endrick and Saka at the 2026 World Cup. New Balance Furon Elite V9 x Stone Island (Image credit: New Balance)"If you take the Furon v9, we began that cycle back in 2022. New Balance already have a strong cohort of footballers signed to the brand (Image credit: New Balance)Challenging Legacy GiantsNew Balance is a bespoke sporting apparel brand, but by no means a boutique one.