· Security measures : When they explain how customer information is stored and protected, it reassures them their personal data is being handled responsibly. : When they explain how customer information is stored and protected, it reassures them their personal data is being handled responsibly. Transparency Benefits Businesses as Much as CustomersYes, transparency clearly benefits consumers. · Competitive differentiation : In crowded markets where products might appear similar, transparency can become an essential factor that separates one business from another. For virtually every business, transparency has evolved into something far more valuable than a communication strategy.