"If you're telling me today what I should have done yesterday, it's already too late," Hassan says. "For continuous operations running 24 hours a day, a report that arrives eight hours after the fact is not intelligence. Leading a cross functional team, Hassan designed a data platform that ingested a decade of historical operational data, cleaned and categorized it, then applied trained machine learning models to incoming real-time streams. "Oil and gas drilling in real time is not the same as data for a social media platform," he says. Cheaper gasoline means cheaper milk, cheaper bread, cheaper everything that moves by truck.