Calling the initiative more than just an awareness drive, Tandon said it was designed to grow into a nationwide people's movement. "The launch of the 'Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan' under the leadership of Prime Minister Shri Narendra Modi is a historic initiative. Tandon described substance abuse as one of the biggest challenges facing India's younger generation today. He added that Prime Minister Modi has repeatedly stressed the need to protect India's demographic dividend by empowering young people to become active contributors to the country's growth story. Together, we can build a drug-free society and fulfil the Prime Minister's vision of a strong, prosperous and developed India," he said.