The Fendt Brand World opened in July at the manufacturer’s Fendt Forum visitor centre in Marktoberdorf, Germany, following a short refurbishment project. Fendt vice president of marketing Roland Schmidt said the new area was designed to bring together the company’s past, present and future. “We want Fendt to reach not only its 100th anniversary, but also its 150th, 170th and beyond,” he said. Alongside the new Brand World exhibition, the Fendt Forum continues to showcase the manufacturer’s latest machinery, with displays featuring tractors, harvesting equipment and digital farming solutions. The Fendt Forum also acts as the gateway for factory tours of the company’s production facilities.