The Reports Suggest Harley Wants An Affordable Sportster AgainRider on a 2019 Harley-Davidson Sportster 1200 Custom Harley-DavidsonRumors point to an affordable air-cooled Sportster inspired by the discontinued Iron 883, with a target price around $10,000. 2016 Harley-Davidson Sportster 1200 Custom Harley-DavidsonThe question is not whether Harley-Davidson can build another affordable Sportster. The answer may have less to do with engineering than with the riders Harley hopes to attract. A Mature Market Rewards Customer LoyaltyTwo 2026 Harley-Davidson Sportster S models Harley-DavidsonGrowing markets reward manufacturers for attracting new buyers. A Strategy That Broadens The Lineup2026 Harley-Davidson Sportster S Harley-DavidsonThe rumored Sportster would represent more than the return of a familiar name.