What Is TikTok’s Outfit Villain Theory? “It’s the idea that every memorable outfit needs something that feels slightly wrong... enough to make someone stop and look twice,” the 19-year-old tells Bustle. That’s how her TikTok and Instagram series, “Every Outfit Needs A Villain,” was born. That craving for individuality is exactly why content creator Chloe Lam embraced the outfit villain mentality long before learning the term. The point isn’t to deliberately ruin an outfit,” Christo says, adding that even when something clashes, there should still be a reason it belongs there.