New initiative backed by Greater London Authority aims to tackle skills shortages and support careers in the creative industriesBauer Media has been chosen to lead a new pan-London Creative Industries Sector Hub, backed by funding from the Greater London Authority (GLA) over the next three years. Led by Bauer Media’s Bauer Academy, the hub will bring together employers, education providers and industry organisations to address skills shortages, improve career pathways and support the future of London’s creative workforce. Bauer Academy will recruit a dedicated team to deliver the programme and work with organisations across London’s creative economy to develop initiatives directly informed by industry demand. He added that the new hub would help tackle skills shortages, strengthen career opportunities and build a more diverse talent pipeline. The Creative Industries Sector Hub is already operational and is one of three new sector hubs being established across London to support priority industries.