In previous elections, enormous photographs of Netanyahu and Trump appeared on buildings and billboards across Israel. The message was unmistakable, that only Netanyahu could stand alongside the leader of Israel’s most important ally as an equal. To prevail, he must win back right-wing voters who once supported Likud but have become disappointed, disillusioned or simply exhausted. It is a familiar attempt to demonise and delegitimise Netanyahu’s opponents while frightening wavering right-wing voters back into the fold. He is constantly polling, has some of the best American campaign consultants money can buy, and has dug himself out of some almost equally difficult holes.