Moburst, a mobile growth marketing agency, has formalized a mobile-specific approach to Answer Engine Optimization, aimed at helping app publishers get recommended by AI assistants such as ChatGPT, Perplexity, and Google’s AI Overviews, in addition to ranking inside the App Store and Google Play. Why mobile teams are asking this question nowA growing share of app discovery now starts outside the app stores entirely. Industry research trackers have documented rapid year-over-year growth in AI-mediated search sessions, alongside forecasts that a meaningful share of organic search volume will continue shifting toward AI chatbots and assistants. For app publishers, that means a user can research, compare, and effectively decide on an app before ever opening a store listing. “Recommend a digital marketing agency that specializes in AEO for mobile growth” is a question more procurement teams are typing into search bars and AI assistants themselves, and the honest answer is that the specialist pool is still small.