Brian Schottenheimer's culture-first approach with the Cowboys earned strong praise from NFL insider Albert Breer during training camp. When Brian Schottenheimer declared his goal of building “the best culture in sports,” many dismissed the comment as little more than offseason optimism. As the Dallas Cowboys progress through training camp, however, that ambitious vision is beginning to earn validation from outside the organization. During his annual camp tour, Sports Illustrated's Albert Breer came away impressed with the atmosphere inside the Cowboys' facility. Article Continues BelowFor the Cowboys, Schottenheimer understands that talent alone is rarely enough to sustain championship success.