Nike and Skims Face Backlash Over New Women's SportswearSportswear giant Nike and shapewear and apparel brand Skims, founded by entrepreneur and television personality Kim Kardashian, have sparked widespread criticism after unveiling a new collaborative women's sportswear collection. Shortly after the launch, customers flooded Skims' Instagram page with criticism, questioning both the practicality and intended use of the designs. Several users questioned which sport the design was intended for and criticized what they described as an unrealistic approach to women's activewear. Please make sportswear for real body types," "Why are women still expected to wear such uncomfortable clothing? Neither Nike nor Skims has publicly responded to the criticism.