Cocoa prices swing wildly Prices in $ per kilogram Optional Caption Permission granted by World BankFood companies have responded by reorganizing their supply chains and aggressively cutting costs to preserve profits in the event of a price runup. The company is "full steam into delivering elevated productivities, particularly in supply chain in places like Europe and the U.S.," he added. In April, Mondelēz became the first major food company to make cell-cultured chocolate using technology from startup Celleste Bio. The company also diversified its supply chain to ensure that it's "much less reliant on one particular region for our cocoa." The Reese's maker is increasing its visibility into cocoa supply, with Voskuil saying the company has more insight into "pollinization trends, weather trends, fertilizer use, pod counts than we ever had before."