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Exclusive: Making culture pop with Funko
['Anna Whyte']
Licensing.biz
This month, Toy World’s Caroline Tonks sat down with Funko’s Josh Simon, CEO, and Malcolm Ottley, Senior Vice President and Regional General Manager – EMEA, to discuss the company’s Make Culture Pop!
“The first question we would always get asked was: ‘Am I getting a Funko Pop!?’
From what I saw among the creative community and entertainment world, getting a Funko Pop!
This strategy, coined as Make Culture Pop!, fell into three areas: culture, creativity and commerce.
On the culture side, Funko aims to be a part of key lifestyle moments while they’re happening and fans are talking about them.