Xbox consoles in the UK and Europe will increase from between £130/€150 and £170/€200 following worldwide price hikes announced in late June. The new UK and Europe prices are as follows:UKXbox Series S 512GB goes from £299.99 to £429.99goes from £299.99 to £429.99 Xbox Series S 1TB goes from £349.99 to £519.99goes from £349.99 to £519.99 Xbox Series X 1TB Digital goes from £449.99 to £619.99Digital goes from £449.99 to £619.99 Xbox Series X 1TB Disc goes from £499.99 to £669.99EuropeXbox Series S 512GB goes from €349.99 to €499.99goes from €349.99 to €499.99 Xbox Series S 1TB goes from €399.99 to €599.99goes from €399.99 to €599.99 Xbox Series X 1TB Digital goes from €549.99 to €749.99Digital goes from €549.99 to €749.99 Xbox Series X 1TB goes from €599.99 to €799.99Microsoft cited higher storage and memory costs as the reason for continued price rises. Microsoft also reported a $1.7 billion decline in Xbox revenue in 2026, with hardware sales dropping 29% year-on-year due to lower console sales. In response, Xbox CEO Asha Sharma said the firm will "not live on past successes or be trapped by past failures." Sharma also noted that although Xbox gained over 200 new players in FY26, the "business did not grow with our audience."