In-game purchases contribute to the Dots.eco Support Rescued Pets initiative. Zynga has partnered with public benefit corporation Dots.eco to launch a new FarmVille 3 event that combines in-game rewards with support for real-world pet rescue initiatives. During the event, players will complete everyday farm tasks to collect materials, craft search tools and clear areas of their farms as they work to rescue stranded kittens. The event unfolds across four phases over four weeks, with players upgrading their Rescue Base using Co-op Rescue Tokens and crafted items. In-game purchases made during the campaign will contribute directly to the Dots.eco Support Rescued Pets initiative, extending the event's impact beyond FarmVille 3.