New Look, one of the UK’s leading fashion brands, today announces the appointment of Lynda Petherick as chief executive officer. Lynda will succeed Helen Connolly, who will remain with the business until 21st September 2026 to support an orderly transition. New Look has also invested significantly in its digital channels and technology platform, strengthening the infrastructure that supports the business and its customers. The Company has also launched New Look Pulse, its proprietary customer insight and business forecasting platform. Mike Coupe, Chairman of New Look, commented: “New Look is in a stronger position than it has been for many years.