Morrisons has rebranded one of its famous loaves for the month of August to raise vital funds for the UK’s leading end of life charity Marie Curie, renaming its handcrafted Coburg Cob the ‘Cob for Care’. With 25p from every sale donated to the end of life charity, they form part of the Every Pack Gives Back fundraising event. The official partnership between Morrisons and Marie Curie recently celebrated a significant milestone, having successfully raised £7 million. Each donation is converted into a monetary value and transferred to Marie Curie on behalf of the customer. The Every Pack Gives Back initiative helps to raise vital funds so we can reach more patients and families when and where care is needed.”