Wax Lyrical, one of the UK’s leading heritage home fragrance brands, is delighted to announce the launch of its new e-commerce platform, giving consumers the opportunity to purchase its collections directly. Previously only available through retail partners, the new online destination brings Wax Lyrical’s candles, reed diffusers and home fragrance products together in one easy-to- shop space. Customers can now browse the full range, discover fragrance inspiration and have their favourite products delivered directly to their door. Commenting on the new website launch, Wax Lyrical’s managing director Shaun Dubberley says: “Our new DTC website will offer customers a convenient and inspiring way to explore our huge portfolio of products, with a seamless shopping experience designed around our passion for fragrance. We are thrilled to offer the complete Wax Lyrical experience in one place.”