Rupa Popat, founder and managing partner at Arāya Ventures, said: “We’re delighted to lead this investment in Bodycare. “Bodycare has a powerful foundation, a loyal customer base and an ambitious leadership team with a clear vision for reinventing value retail. We’re excited to partner with Charles and the wider team as they build a technology-enabled retailer that is redefining what value retail can become.” Charles Denton, CEO and executive chairman of Bodycare, said: “Retail doesn’t need another retailer, it needs a fundamentally different model. Bodycare’s Studio Store concept combines everyday health and beauty essentials with exclusive brands, live social commerce broadcasting, creator studios and expert-led services, creating a new model for value retail where shopping, entertainment and community converge.