And yet, some of the biggest moments for cinema in the past few years have been driven by memes and outsized online interest. I have isolated 24 movie meme moments, from Barbie to Cats, and looked for patterns in the wins and losses. Viral moments which did not drive Box OfficeLet's start with an example in which a film's inclusion in a popular meme did not translate into box-office sales. Then the film opened to $6.5m against tracking that had once hoped for $14m to $17m. The memes that couldNow let's look at some viral moments that did seem to drive success on the big screen.