“The democratic socialist brand is starting to rise, especially among the voters who are hardest to reach, which are Gen Z and millennials.” “If you’re trying to explain what DSA is or isn’t, you’re losing,” said a Wisconsin Democratic consultant not working with any of the gubernatorial candidates, who was granted anonymity to discuss the issue candidly. “New York City and the state of Wisconsin” are “different,” he told a dozen voters in the town of Baraboo, many of whom nodded along. DSA supporters, who gathered for their national meeting in Chicago over the weekend, are keeping a close eye on Wisconsin. “Don’t apologize for being a democratic socialist,” the voter told Hong, rushing to shake her hand.