| BY Ricki Green |The campaign continues to address Budget Direct’s traditional mass reach objectives, while broadening audience engagement in the social spheres. ‘Splashdown’ is a satirical look at celebrity culture, portraying a glamorous group of space-tourists, and their hapless re-entry that crashes a suburban pool party. Amidst the selfies and comedic chaos, beloved super sleuths Sarge and his team, reassure the concerned homeowners that Budget Direct’s award-winning insurance has them covered. We thought recent celebrity space missions were such an iconic cultural flashpoint that was perfect to have some fun with. “We’ve loved partnering with the team over the long-term to find new and unique ways to build on that brand equity.