As part of the multi-year agreement, Momentum will deliver activations across Optus’ national retail network, including major product launches, to bring high-impact brand moments directly to customers at the point of purchase. Momentum has been steadily expanding its client base and now features a portfolio of bluechip brands such as global technology leader SAP, Endeavour Group, Heineken, Lion and American Express. The Optus appointment reflects increasing demand for physical environments that work harder, particularly around flagship occasions such as new product launch releases. “We’ve been deliberate about how we grow Momentum, focusing on partnering with ambitious brands where we can create meaningful, commercially impactful work. What’s exciting is the calibre of clients we’re now working with, from global technology leaders through to some of the most recognised consumer brands.