| BY Ricki Green |alt/shift/ has been appointed agency of choice for an upcoming Transport for NSW public education campaign, following a competitive pitch process. Speaking on the appointment, alt/shift’s Sydney MD, Katie Raleigh, says: “It’s an honour to be working with Transport for NSW on such an important road safety initiative. Nationally, alt/shift/ boasts extensive road safety experience and we’re pleased to extend that specialist knowledge into NSW. alt/shift/’s Strategy Director, Maddy Chambers, who is overseeing the early stages of the campaign, says: “Most road safety education talks at people about the rules. Register for FREE HERE and receive the Campaign Brief Daily Bulletin and/or the global Best Ads Best of the Week Bulletin.