| BY Ricki Green |Independent creative agency and production house 3rdspace has rolled out a bold new campaign for Parramatta Mission titled ‘The Unliveable Listings’, taking aim at Sydney’s housing crisis to shed light on the harsh realities of homelessness during homelessness week. The campaign comes hot on the heels of 3rdspace winning the Parramatta Mission and PCUC account, with the client approaching the agency with the urgent brief just one week after the competitive pitch was finalised. ‘The Unliveable Listings’ flips real estate advertising on its head, using standard property listings to highlight the conditions where people experiencing homelessness sleep every night. Says Rickie Marsden, Executive Creative Director at 3rdspace: “When Parramatta Mission came to us right after the pitch win, we knew an ordinary awareness campaign wouldn’t cut it. PLAY THE RADIO SPOT: https://campaignbrief.com/wp-content/uploads/2026/08/3rd-Space-Parramatta-Mission_radio_3.wav Says Gary Sillett, Business Manager at Parramatta Mission: “While National Homelessness Week is just seven days, it represents the vital work Parramatta Mission does all year round.