She steps back into the showroom, a large space with charcoal walls and floor-to-ceiling shelves, neatly stacked with colourful Hermès towels. ‘Obviously I knew the brand, but I didn't know what an Hermès beach towel retailed at. ‘Nine times out of 10 they would be like: I have an Hermès beach towel,’ she says. She is open to new designs — as was Cantin — but the through-line is working with the Hermès brand. Most of her clients — a large percentage who are American women, from Florida, Texas and New York — know the Hermès brand and like that Clempson is reimagining it.