NO MATTER WHAT HAPPENS in the world, there will always be weddings and engagements, which makes the bridal business a reliable constant for jewelers. However, there’s a nuance worth noting: Every generation does weddings — and engagements — their own way. The engagement ring was purchased by the would-be groom and presented as a surprise to his girlfriend. AdvertisementWeddings are different, too (they’re often held outdoors, the dress is unique and fluid, and the couple writes their own vows, etc.). Engagements may be a constant, but the way they’re done keeps changing, and you’ve got to change with it.