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Bigo Live partners with Esports World Cup 2026 for MENA coverage, and its crypto payment rails matter
['Editorial Team']
Crypto Briefing
The deal covers PUBG Mobile, Mobile Legends: Bang Bang, and Honor of Kings during the tournament running July 2 through August 23, 2026, in Paris.
Here’s why this matters beyond gaming: Bigo Live is one of the few major streaming platforms that already accepts Bitcoin, Ethereum, USDT, and USDC for account top-ups.
So when millions of MENA esports fans tune in through Bigo Live this summer, they’ll be doing it on a platform with digital asset rails already baked in.
Bigo Live’s deal covers three mobile games where MENA audience interest runs deepest: PUBG Mobile, Mobile Legends: Bang Bang, and Honor of Kings.
A regulatory shift in a key market could limit the crypto payment option’s utility.