Breastfeeding is not only one of the most effective measures for protecting children’s health but also an investment in the future of Kyrgyzstan, the Republican Center for Health Promotion and Mass Communication said, citing UNICEF. Every som invested in key nutrition improvement measures, including breastfeeding support, can generate from 22 to 25 soms in long-term economic returns. At the same time, only 44 percent of children under six months in Kyrgyzstan are exclusively breastfed. Continued breastfeeding also remains insufficient: only 27 percent of children aged 20–23 months continue to receive breast milk. It is also a safe, reliable and environmentally sustainable source of nutrition, including during emergencies.