Not only did MacBook Air prices recently go up from $1,099 to $1,299, but you couldn't get one today even if you wanted to. "Across its website and retail stores, Apple is prominently steering customers toward the base MacBook Pro instead of the Air — something it has rarely, if ever, done," Gurman wrote. "In some marketing materials, it even includes a warning: 'MacBook Air subject to availability.'" The MacBook Air shortage is linked in part to the ongoing "Ramageddon" memory crunch caused by the insatiable demand from new AI data centers. Apparently, Apple is also prioritizing the 14-inch MacBook Pro over the MacBook Air in order to clear stock ahead of an M6 refresh for the former lineup, according to Gurman.