New Delhi: India's iconic Melody toffee has received an Italian makeover. Parle has introduced a limited-edition Melody Tiramisu, drawing inspiration from the viral "Melodi" phenomenon that brought Prime Minister Narendra Modi and Italian Prime Minister Giorgia Meloni into the social media spotlight. From diplomatic gift to limited-edition candyThe launch traces its roots to a widely shared moment during Prime Minister Modi's visit to Italy earlier this year. Soon after, Meloni shared a video on Instagram, holding up the packet and saying, "Prime Minister Modi brought us a gift, a very, very good toffee, Melody." Social media loves the marketing moveThe launch has sparked enthusiastic reactions online, with many users praising Parle for capitalising on a viral cultural moment.