The episode triggered a wave of criticism on social media, with many viewers calling the challenge “torture,” “pure madness” and an unnecessary display of physical suffering for entertainment. Rubber bullets: How safe are they? Rubber bullets, or kinetic impact projectiles, are designed as less-lethal crowd-control weapons. Social media calls it ‘torture’· Another post read, “Looking at these injuries, this isn’t facing fear. KKK is meant to help contestants conquer fears, not subject them to cruelty.”