Chester-founded SAVVY Collective said the move demonstrates its investment in supporting the region where it began. As part of its new role with the Chamber, SAVVY Collective will support efforts to attract investment, boost skills, and promote opportunities across West Cheshire and North Wales, with a particular focus on the visitor economy. Steven Hesketh, founder and CEO of SAVVY Collective, said: "This region is where SAVVY Collective started, and it's where we intend to keep investing for years to come. Events under the SAVVY banner include DevaFest and the Cheshire and North Wales Food and Drink Festival. Sarah Bailey, CEO of the West Cheshire and North Wales Chamber of Commerce, said: "We're thrilled to welcome SAVVY Collective as our newest Patron Member.