That reality check is increasingly critical, argues Aiman Ezzat, CEO of French services giant Capgemini, as organizations increasingly move from AI ambition to AI execution at scale. Across sectors, spending is being directed towards initiatives that deliver clear business value, measurable outcomes and tangible results. Clients are moving beyond isolated use cases and pilots focusing instead on end-to-end business processes and enterprise-wide transformation program that can generate impact at scale. It’s another sign of increased maturity of approach as the AI hype cycle gives way to a larger degree of pragmatism. Outcomes-centeredUnsurprisingly, AI is now the leading driver of new demand for Capgemini, says Ezza, and to meet that increased opportunity the firm is building AI enterprise hubs with the focus on bringing together capabilities, assets and expertise to deliver enterprise scale outcome-driven AI transformation.