Here are the 23 book promotion mistakes you need to avoid as an author. For instance, don’t say you have a Facebook presence when all that you did is put a profile up. Most authors don’t realize they are actually promoting their next book – or their backlist – with what they do to highlight their current book. Secure paid reviews with Kirkus Reviews, Foreword Reviews, Publishers Weekly, Blue Ink, and others. AdvertisementBrian Feinblum is the chief marketing officer for Media-Connect, one of the nation’s lead book publicity firms.